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The International Baccalaureate (IB) provides educational programmes
and certificates to more than two million students around the world.

Our identity system for the IB includes regional and sub brand variations, stand alone identities for strategic initiatives and events, all produced in multiple languages.


International Baccalaureate

Brand Values,
Mission, & Identity

IB branding1

Brand book

IB brandbook1IB brandbook2

Sub Brands

IB sub-brand1IB sub-brand posters1IB branding-glance1